
Why Google Is Changing Your Titles -- Jordan Koene // Searchmetrics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
00:00
Gogle's Titles in the Syrup All Read Like Alexa?
Gouge is trying to make the search experience a little more navigable and useful for someone who can't really process all that information in quire, frankly, as looking for just the home page. But what users end up doing is they can't end up doing more searches, because by them just saying that this is the home page doesn't necessarily meet the expectation that usuers have on every single one of those searches. And so whaowere seeing is m dramatic declines, systematically across the board, and clicked through rates,. Because consumers are no longer being messaged with the intention or the purpose that not just marketers, but the writers, the owners, the brand managers, all
Play episode from 10:11
Transcript


