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Game of Thrones vs Hbo
Hbo has its arated, i a very racy and gory franchise. And game of thrones didn't go off the air that long ago. So i think the audience there is kind of prime to come back for it. It showed 20 million viewers in that first week. Now, lord of the rings comes along, and it's a little bit more tame. But this is clearly engineered for a global audience. They spent, with the rights fees and the production cost and the marketing, about a billion dollars on this show.