The Recognized Authority cover image

Marketing is for Morons - and What You Should Do Instead with Michael F. Schein

The Recognized Authority

00:00

Do We Need the Trappings?

The idea is to find something in yourself that's truly tied to your being, and then weave that into a consciously constructed package. The reason i believe that those magi, as they call them, war you know, why they were selected and why they were able to pull it off was cause they were weirdos for their society. So find that part of yourself that's a little weird, that's alittle different, and turn that into your rings and jewelry,. don't just copy what was done five thousand years ago, ye an. And that kind of sideways into something else you talked about in in ano nother a stratogy, which is perfecting your packaging.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app