Content Engine: Rise Above the Noise (Tracey Wallace)
On the Record by Leadpages
Is There a Human Element in Content Marketing?
Sally Kohn: I think something really unfortunate has happened to content marketing over the last five years or so. She says there's this idea, like SEO content on the internet that just kind of sucks. "I'm trying to figure out, you know, how can we as humans, like what is that human element that you bring?" she asks. Sohn: The best way to do that is adding in proprietary data and actual interviews.
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