Nike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula Bloodworth
On Strategy Showcase
00:00
You Can't Stop Sport
"You can't stop sport was something we established earlier on, but throughout the year, it had really grew into sort of like its own in it," she says. "We wanted to say a lot of things in, you know, we want to talk about the idea of togetherness." The campaign also included issues of social justice and Serena Williams' voting campaign.
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