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187: The Importance of Account Planning

The Predictable Revenue Podcast

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How to Build an Account Plan?

The simple thing is going back to those four basics. What can you do to build the plan? Just help people figure out what the accounts are. Then it's second, help them with the cadence. Help them know what those one on one should look like. And then it comes down to easier plays and then making it super, super simple for people to actually do this frequently so you can create accountability and buy in through that process.

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