Understanding the Psychology of Panic Buying

How the spread of coronavirus is changing consumer behaviour. Elizabeth Hotson goes on the hunt for toilet paper and hand sanitizer on the streets of London. Ed Butler speaks to Charlene Chan, marketing researcher and consumer psychology researcher at Nanyang School of Business in Singapore about how feeling a loss of control influences our buying behaviour. Steven Taylor, a clinical psychologist at the University of British Columbia in Canada, tells us what panic buying says about the psychology of pandemics.

(Photo: Shoppers stock up on toilet paper and other supplies as Canadians purchase food and essential items in Markham, Ontario, Canada. Credit: Getty Images)