How Tommy Hilfiger Manifested a $9 Billion Fashion Empire After Going Bankrupt!
The Burnouts with Phoebe & Sophia
Origins, Billboard Gamble, and First Hits
Tommy recounts discovering dyslexia, launching People's Place at 18, family skepticism, the disruptive 'four designers' billboard, industry backlash, and the logo/rugby shirt breakouts (including Snoop Dogg's viral moment).
Fashion legend, entrepreneur, and cultural icon—Tommy Hilfiger has spent over four decades shaping global style, from bell-bottom jeans in upstate New York to a fashion empire sold in more than 100 countries.
In this episode of The Burnouts, Tommy Hilfiger sits down with Phoebe Gates and Sophia Kianni to share his incredible journey: growing up with undiagnosed dyslexia, opening his first jean shop at 18, going bankrupt in his twenties, and betting everything on a disruptive billboard campaign that put his name alongside Ralph Lauren and Calvin Klein.
He opens up about the viral Snoop Dogg SNL moment that made Hilfiger logos a worldwide phenomenon, reinventing his brand when it began to plateau, and building one of America’s most successful lifestyle companies through bold collaborations with Beyoncé, Aaliyah, Gigi Hadid, Zendaya, and Lewis Hamilton. Plus: the challenges of balancing creativity with business, why manifestation has guided him from the start, and how AI is set to transform the future of fashion.
Tommy also gets real about resilience, reinvention, and family—sharing the lessons he learned from bankruptcy, the importance of finding smart business partners, and his journey raising children with autism while scaling a global brand.
Whether you’re dreaming of launching a fashion label, building a lifestyle brand, or simply learning from one of the most iconic designers of our time, this conversation is packed with lessons, raw honesty, and timeless inspiration.
Chapters
00:00 – From dyslexia to dreaming big
02:00 – Opening People’s Place at 18
04:00 – The “4 Great Designers” billboard controversy
06:00 – Bloomingdale’s rejection & Snoop Dogg’s viral rugby shirt
08:00 – Bankruptcy, resilience, and rebuilding in NYC
10:00 – Reinventing the brand with European influence
12:00 – Why young creatives need business partners
16:00 – Fragrance licensing and going public
19:00 – Global expansion & international success
21:00 – Dressing musicians, Beyoncé, Aaliyah & early influencer marketing
24:00 – Collaborations with Gigi Hadid, Zendaya & Lewis Hamilton
28:00 – Fashion + AI and the future of creativity
30:00 – Manifestation, resilience & creative process
34:00 – Family, autism advocacy, and staying grounded
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Phoebe and Sophia aren’t just your hosts—they’re the founders of Phia, a new fashion-tech app helping shoppers find the best prices across retail and resale. Download the app, try it out, and help us grow this community from the ground up.
About The Burnouts
The Burnouts brings you raw, unfiltered conversations with today’s top founders, creators, and culture-shaping entrepreneurs. Hosted by Stanford roommates turned startup co-founders, Phoebe Gates and Sophia Kianni, the show goes beyond the headlines to share the real stories, lessons, and mindsets that define your 20s.
Past guests include Paris Hilton, Chelsea Handler, Kris Jenner, Karlie Kloss, and other visionaries redefining the brands—and the blueprints—of our time.
Subscribe now for the insider playbook to build your dream career.
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