4min chapter

The Method cover image

Whatnot CEO Grant LaFontaine talks Growth Marketing Success

The Method

CHAPTER

How to Hire a Sales and Marketing Team Together

Grant: Our growth engine is basically category growth. We didn't think about it as a marketing problem, we just thought about it asa growth problem and ran a bunch of tests that we thought would grow the app based on what we knew about our users. He says for people who are like throwing money at marketing or think it's a black box,. One, you know, if you start a company, it's your job to figure out how to grow it. And I guess make money off and make sure you're not like losing money.

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