Harnessing the Underdog Spirit

This chapter explores Brad Bird's unique leadership style during the making of 'The Incredibles,' where he transformed team frustrations into motivation by framing challenges positively. It emphasizes the power of the underdog mentality in enhancing team performance and creativity, drawing parallels between sports, film production, and bureaucratic organizations. Additionally, it highlights how recognizing and mobilizing misfits can drive innovation and inspire change, despite existing hierarchies and challenges.