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Ego death might be too strong of a term because it's always with you, right? Like, the too tiger jumps through the window. We're probably going to run because we... I think that's different. That fighter... Okay. So you disentangle then like self-preservation for me? Yeah, totally. To me, ego is the self needing to matter. When you look at a photo of you and your friends, you'll focus on yourself first. Exactly. Do I matter? Do I? And so our attention is on us inside our mind. All these people all around us all the time, or all inside their own mind. 99% of them telling