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Inside Glossier’s Iconic Social Approach

Social Pros Podcast

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What's Your Approach to TikTok?

We don't take ourselves seriously at all on the platform. It's really giving that exclusivity that you can't see elsewhere. So we have like a large community of content creators creating content around Glossier organically. We've been seeding a lot of product to people who are posting about us, which is always exciting.

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