3min chapter

Planet Money Summer School cover image

MBA 4: Marketing and the Ultimate Hose Nozzle

Planet Money Summer School

CHAPTER

The Power of a Good Pitch

Pitchman PJ McGee has been doing this longer than anyone else we met at the fair. He sold everything to everyone. The most insulting thing we hear is when someone says you're a natural born salesman, we'll screw you. If you bought this today, would you use it? I mean, not everybody needs a new showerhead. You cannot see this. At this point, PJ McGee has stepped back from the customer. His hands are up. Like he's being robbed. And then PJ McGee has you. You want to use credit to cash in your check or debit card and pay for what you need with money instead of an item that doesn't even belong to you. That

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