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How to Start a Billion Dollar “Boring” Business (w/ Paul Orfalea)

Noah Kagan Presents

00:00

How Did You Become a Millionaire?

"I was in there for the money. ... Your business is an instrument that you happy," he says. "You can't let that business own you, you own it." The company's top revenue last year was $3 billion; his marginal cost was 17 cents.

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