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Breaking Down Top DTC Brands with Legend Nik Sharma
The Startup Ideas Podcast
The Importance of UX in E-Commerce
When I go to rarebeauty.com versus honest.com, there's literally three tabs. So you can shop. There's a shade finder, which I'd love you to talk about. You want this to feel like you just walked into a store in Soho or on Fifth Ave. As soon as you hit the home page and look above the fold, there's things that are changing,. It's kind of hard to know where to look. Whereas here, it's very clear. And so I think this is merchandise super well for the type of traffic they get.
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