I was that person who fell for the paleo blog or the keto blogosphere. I saw a lot of appeal in controversial anti-authority ways of thinking. So if someone came up with an idea that was novel and different and it went against the grain, I was like, this is an interesting person I want to listen to. When I would hear fat's actually really good for you, especially saturated fat. You can eat as much as you want. And I'm going to read their content. Because it was different. It went against thegrain of authority. The problem is that creates a space for the next person who's going to all of a sudden have all the answers

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