The Strategy to ESCAPE Competition and Build Creative Monopoly for Challenger Food and Drink brands - Alex Smith
HUNGRY.
00:00
How to Have Confidence Without Evidence
A good strategy, it will kind of be its own evidence. When you've got it, you won't be asking what's the evidence to this? Do we need to test this? Should we do some research, see if this is right? Like if you're thinking that, then it's wrong. And so that's why you won't really need evidence when you get it right,. Because your reaction is just going to be, yeah, of course.
Transcript
Play full episode
