How to Make a Donor Donate to a Charity

Stephen and angela discuss the many surprising methods that charities use to raise money. Do you know of any good recent research about what is an optimal way to make people give? What can charities do or not do, that is most likely to warm the heart of a potential donor? There was an article that came out a couple of years ago in marketing called, queens are cold and cards are carring. The effect of pre giving incentives on charity perceptions, relationship norms and donation behavior.