E182: Are eCommerce Membership Programs the New Loyalty? - w/ Andy Muntean, Inveterate - At the Coalface Podcast - 29 December 2022
THE ECOMMERCE EDGE Podcast with Jason Greenwood
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Why Can't Retail Brands Differ Their Loyalty Programs?
I have long railed against loyalty programs for loyalty sake. And my argument has always been that the vast majority of brands, even ones that I've worked with directly, simply cannot differentiate their loyalty programs. So they're actually hemorrhaging margin for no good reason at all. They're actually not creating any form of loyalty. But what they are doing is they're giving away the farm in terms of margin forno good reason. and it's not making the brand any stickier in the process.
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