Intro

This chapter explores Hershey's strategic alignment with progressive values through the launch of 'She Bars' and the subsequent backlash labeling it as virtue signaling. It also presents Jeremy's Chocolate, a counter-brand that emphasizes traditional gender norms in its marketing approach.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app