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You Can Start Without an Executive Sponsor
You can start without an executive sponsor but there's a lot of work I wouldn't want to engage in until I had that. The bottom-up approach which I've seen work well in in an a business unit, right? So you basically build a mini Team that's around you have kind of has the executive sponsor,. But inside a single group, right? It's the marketing group. It's the category management group And then you can build a system That has someone who understands data and bi They can bubble up and they can find success with it.