The Zombie Value: Informed Consent

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Informed consent is a concept, is a zombie value. This comes from law and legal theory that people should consent to something before they walk into an experience like having your data shared or interacting with the doctor. There's a huge data brokerage industry in the US where apps that ask for your location just to get you a food delivery end up reselling thatData are used by marketers to retarget. It's been used as far as adversaries tracking where American military personnel are.

You’re likely familiar with the modern zombie trope: a zombie bites someone you care about and they’re transformed into a creature who wants your brain. Zombies are the perfect metaphor to explain something Tristan and Aza have been thinking about lately that they call zombie values.

In this Spotlight episode of Your Undivided Attention, we talk through some examples of how zombie values limit our thinking around tech harms. Our hope is that by the end of this episode, you'll be able to recognize the zombie values that walk amongst us, and think through how to upgrade these values to meet the realities of our modern world.

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