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788: Roger Martin Shares How to Make Better Strategic Choices By Rethinking Your Models

How to Be Awesome at Your Job

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"It's a fair race at that point. But it goes from being profoundly unfair in your favor if you're colgate, to a fair race," he says. "What they've done for pete is oved the thing he automatically bought from the 90 yard line to the zero yard line,. And so it's just massively destructive for the companies asking you to return to work."

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