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025 How A Marketer Turned His Own Pain Into A 7- Figure SaaS Business - With Rick Perreault
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
How to Validate Your Product Without Building Something Because I'm Not a Developer
I'm not a developer. So in order for me to go, I had to find a way to validate this without, well, I couldn't prototype it. The idea of actually building A.B. testing into Unbounce didn't actually come about until we started getting feedback from marketers saying that visual website optimizer is really hard to use. And so there was, yeah, we kind of had an idea, but we, that was about as far as it went. But what, you know, I didn't have the whole product sketched out in wireframes, I guess is what I'm trying to say.
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