The Innovator's Dilemma: Google's Advertising Model in the Age of AI

This chapter explores the challenges Google faces in integrating chat-based AI interfaces with their search model, and the potential for leveraging AI for personalized recommendations. They discuss user interface issues and the business model of a certain platform, as well as the differences between transactional and ad models. They also discuss the challenges of partnering with Google and the importance of navigating the customer base to a new user experience before competitors seize the opportunity.