Understanding Cognitive Dissonance and Changing Minds

Dan Ariely is one of the world's leading experts on irrationality. He is the James B. Duke Professor of Psychology and Behavior Economics at Duke University, where he attempts to put economic research in plain language. He is also a celebrated author of several bestselling books, including one of my all-time favorite books, Predictably Irrational. He’s also the author of Amazing Decisions, Dollars and Sense, and his newest books, which he could not have timed better, Misbelief, which is available wherever books are sold.

In this classic episode, Dan joined host Robert Glazer on the Elevate Podcast to discuss Misbelief, our vulnerability to misinformation and delusion, and much more.

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