The BS Bandwagon in the Cosmetic Industry

In the cosmetics industry we're all just on this BS bandwagon I will say where with for example clean and you can say this for pretty much any trend because the cosmetics industry follows trends that consumers are looking for but clean as one example in the 90s free from claims started to come to play for sulfate free them pair have been free. Consumers want to purchase products they feel are safer for their family so they really bought into that starting to seek out these claims on labels brands started to use them more and more. All of this kind of fed back on itself until now we're just in this vicious bandwagon and it's really hard to course correctI suppose this is where I see science communication this