Buzzfeed was charmingly naively sort of uncinnical. Like I don't think we saw it as a traffic hoarding machine. It was, well, like what do people like to share on Facebook? One of its co-founders went to work for Obama and in 2011, actually, that late Obama visited Facebook's headquarters. He didn't need to say like I'm visiting Facebook because it's a Democratic institution. It's like visiting Madison, Wisconsin.

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