The Importance of Taking Risks

In this episode of The FaaS Evolution, Dan Gertrudes is joined by Katie Thomas; a 40 under 40 CPA Practice Advisor recipient, Top 50 Women in Accounting recipient, and the owner of Leaders Online, where they help accounting professionals and B2A (business to an accountant) professionals increase their impact, influence, and income through thought leadership and digital marketing. 

They won't be talking about the same old marketing tips, instead they are diving into the unique ways accounting firms can market themselves and why it is important for them to do so.

We all know video does best...🎥👍🏼

We all know email is dead...(traditional, boring newsletters) 📧☠️

We all know social media algorithms suck 👀👎🏼

But what can we do about it? 

• Data driven decisions – don’t just put stuff out because 

• Take risks

• Be unique 

• Get people talking / Create Buzz 

• Generate interest without compromising credibility