Practical Sales Strategies and Pricing Choices

When Alissa Quart's 90-year-old mother received a terminal diagnosis, she faced a daunting question: what to do with 400 paintings created over three decades. Her solution was unconventional, distributing the work directly to neighbors, friends, and anyone who wanted to live with her mother's art.

The story she shares with host Alyson Stanfield touches on something much larger: what artists actually need to sustain their practice and how we think about legacy when the traditional art world isn't an option.

You'll learn:

• How to approach inventorying and distributing an artist's work when they can no longer do it themselves
• Why affordable housing is critical infrastructure for artists and what happens when creative communities are priced out
• The legal and economic barriers that prevent cities from supporting working artists
• How one New York Times article elevated an artist's work in ways decades of painting couldn't
• When to stop building an artist's legacy and how to set boundaries around the work

HIGHLIGHTS

01:30 Barbara Quart's journey from East Village bohemian to 30 years of daily painting 05:40 The horror story that sparked a mission to honor her mother's wishes 08:20 Looking for external validation through local gallery shows in the Berkshires 10:40 The circumstances that allowed 30 years of sustained art practice 12:50 Why artists need community, not just queen bees but worker ants too 14:40 Legal barriers that restrict housing developments for artists 17:00 How art production creates billions in economic activity 23:10 Starting with an inventory and creating a catalog system 26:30 Women who inherit their husband's art and sacrifice their own lives 29:20 The art destruction party where artists let go of their work 34:10 How one piece in the New York Times changed everything 38:10 Barbara started painting again after the article's positive response 42:00 Collective joy and questioning the myth of individualism 44:00 The promise that consciousness can persist beyond the hand that picked up the brush

🎧 RELATED EPISODES

Spotlighting Artists Who Bloom Later in Life with Janice Mason Steves (181)

Proactively Planning Your Art Legacy with Heather K. Powers (143)

Confronting Your Professional Legacy with David Paul Bayles (15)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/quart-legacy

⭐️ Connect with Alissa: https://alissaquart.com

Learn more about and support the Economic Hardship Reporting Project: https://economichardship.org

Follow Barbara Quart's art on Instagram: https://www.instagram.com/barbaraquartpainter/

🔶 Map out your follower's full journey from discovery to purchase: Follower —> Fan —>Buyer —> Collector. Learn how people find your art, engage with it, build trust over time, and buy when they're ready. $97 (podcast listeners can save $20 with promo code PODCAST20) Sign up now at ArtBizSuccess.com/f2c

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here's how ~~~~> https://artbizsuccess.com/pitch-podcast/