12min chapter

Hidden Brain cover image

Outsmarting Yourself

Hidden Brain

CHAPTER

Cognitive Dissonance in Decision-Making

This chapter explores the concept of cognitive dissonance through personal anecdotes and psychological insights. It examines how individuals justify significant life choices, such as relocating and home-buying, and highlights the mental gymnastics involved in alleviating internal conflicts. Additionally, it discusses the implications of cognitive dissonance for leaders, particularly in political contexts, emphasizing the ethical dilemmas faced when actions conflict with self-perception.

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