Keys To The Shop : Equipping Coffee Shop Leaders cover image

367 : Designing Your Coffee Shop for Community w/ Dr. Lisa Waxman

Keys To The Shop : Equipping Coffee Shop Leaders

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Is There a Line Between Branding and Inauthenticity?

i almost value a place sometimes, maybe this is the unbranding, or just against branding thing you're talking about before. I want them to kind of not care about me, in a sense. And so it's not designed specifically, like a tourist trap would be a great example of that,. where it's just designed to sort of bring me in and get me to look and feel and all that stuff. If if i find a place that people suggest that's down an alley, and it's just there because they, i don't know, they love tacos so much, and i'm there, it feels more authentic than one  that isn't really thinking about chris

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