2min chapter

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Are You Ready for a Fresh Start? (Ep. 455 Replay)

Freakonomics Radio

CHAPTER

Is Your Theory Universal and Generalizable?

Researchers found that paying people to do things at different times helped them build more lasting habits. The researchers were sure the routine folks, when we let go and watched what happened, they would rise. Life is not a mess for everyone; there are some people for whom routine is desirable.

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