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Summit 2018: Michael Ovitz & GaryVee on Recognizing Talent and Opportunity

The GaryVee Audio Experience

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How to Break Through Walls With Leverage

"I literally think kindness is the ultimate leverage in perpetuity," he says. "With leverage comes the connotation of non-kindness by the way, because you have that leverage and it's a question of how you use it." CAA was patterned after what MGM was in the 40s, 30s, 40s and 50s, which was a repository of talent. With Rain Man, we had a screenplay turned down with nothing attached to it; Dustin Hoffman fell in love with both roles.

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