283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke (SVP of Brand Strategy, Under Armour)
The Marketing Millennials
00:00
Navigating Brand Strategy in Sports Marketing
This chapter explores the marketing journey of a brand leader who transitioned from advertising to sports marketing, ultimately becoming the global brand president of Adidas. It highlights the strategic overhaul of Adidas during tough times, focusing on reshaping brand identity and fostering a positive organizational culture. The chapter underscores the critical role of understanding consumer insights, particularly among younger demographics, to drive brand innovation and sustainable product development.
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