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How A 24 Year Old GIRL Built A $4.2M Clothing Business From Her Grandma's House | Kayla Parrilla

The Calum Johnson Show

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Navigating Design and Marketing in Fashion

This chapter explores the intricate journey of launching a clothing brand, focusing on the importance of selecting the right designer and the role of social media in building visibility. It shares strategies for effective marketing, emphasizing the need for consistent engagement and understanding one’s niche to attract the target audience. Additionally, the speaker provides insights into creative content creation, discussing how emotional resonance and dynamic visuals can significantly enhance audience engagement.

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