8min chapter

The Media Show cover image

Media in the new Syria, how to be an online investigator, can you copyright a vibe?

The Media Show

CHAPTER

The Aesthetics of Influence: Copyright Battles

This chapter explores the legal dispute between influencers Sydney Gifford and Elisa Shiel over the copyrightability of aesthetic styles on social media. It examines how this case could reshape the creator economy by challenging the definitions of originality and ownership in digital content. Additionally, the discussion highlights the impact of algorithms on influencer creativity and marketing practices.

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