Business Is Boring cover image

Going Global: With Rachel Taulelei, Oho co-founder

Business Is Boring

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Is It a Title People Don't Feel They Deserve?

Exporter feels like this big, chunky word that you sort of have to prove you'r worth. I think people are pretty busy thinking about their own businesses against this surlyve community of exportersin growing a critical mass as a nation. It takes a degree of mass and scale to be able to do that. And so i think there was a a beauty in my naivete in going into my own export business,. But i focus on the word beauty because what that does allow you to feel a little bit less constrained by what, in fact, are realities.

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