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Are You a Coach, Consulend or Specialist?
The back story is important, but it nees to come three quarters of the way down the page. All your clients think about how human behaviour. People care about themselves and what's in it for them. They don't really care about you business. And if you can position yourself as a solution to those problems, then your black story becomes important. Once ou've got their interest, then they need to make an emotional decision. The linkedon advice is like invitations with personalized notes get accept ten times more. But i get loads of people say, no, i would never accept any one who doesn't write a personalize connection request. Bo there's just no way they can tell