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448: Scaling an Ecom Brand From Scratch to $700K in Year One: The Sales Engine Playbook with Catherine Smith Licari of The Small Business Planner

the bossbabe podcast

CHAPTER

Merchandise Mastery: From Concept to Customer

This chapter explores the intricacies of launching merchandise by leveraging existing factories and customizing blank garments to simplify market entry. It emphasizes the importance of thorough preparation, personal engagement, and meticulous attention to details in the production and shipping process to achieve a memorable customer experience. By sharing personal anecdotes, the speaker underscores the significance of strategic business setup, legal documentation, and risk management in ensuring entrepreneurial success.

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