By reconceiving the paint dealership he bought as a marketing & sales organization, Ryan Adams pushed it to new heights.
Topics in Ryan’s interview:
- Transferring from military to business
- Focusing on selling one service
- Underestimating working capital needs
- The business tanked after acquisition
- Rescuing the company by fixing his sales process
- Properly incentivizing for the outcome he wants
- Learning digital marketing himself
- Cost per acquisition metric
- Where he finds good sales guys
- Expanding his territory by buying a competitor
References and how to contact Ryan:
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Edited by Anton Rohozov
Produced by Pam Cameron