The Role of Government, Food Processors, Commodity Traders and Farmers in Lowering Carbon Emissions in Agriculture

I think things have changed dramatically in the last five years, 10 years. There's pressure being put on them from the brand holders and the processors because it's coming from consumers as well. And agriculture is really fascinating because of all the commodities, it's a real hourglass. So if you want to solve this problem, the best place is to work with those companies in the middle.