How to Scale Your Content Marketing Strategy

The benefit of blogging, YouTube, and podcasting is potential reach forever as long as people are seeking it. If you haven't actually figured out your marketing, your unique selling point, who you're targeting, all this foundational stuff is really important to work out first. Test on cheap channels such as outbound, which is very cheap. And eventually, once you've worked it all out, maybe you can start advertising and scaling it out of advertising.