Going Global: With fashion icon, Karen Walker
Business Is Boring
00:00
The Danger of Distributors Wrecking Your Brand
"I have had the misfortune of both great and appalling distributors," says Parnise. "The difference, when i think about the good one's verses, they're not so good as that" Distributors can't do to your brand what you are investing in yourself, he adds. If their forecasts are off and their cash close tight, lhat is want to clear it. So you may end up with the distributors wrecking your brand in that particular market.
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