How to Keep a Relationship Alive

KLM researched people's Twitter accounts and found out what they liked. They then came to the gate with gifts based on what they actually, the rinses were. You can't really automate that. And I think social media is such an important way to stay connected with people. But you've got to take it within a wider context,. How are you actually building relationships with people? "I made sure on the front page I put my Twitter handle"