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5min chapter
Ana Andjelic | The challenges of rebooting a legacy fashion brand in a fast-changing world
Love, Hate, Create
Translating Brand Vision into Marketing and Execution
This chapter explores the process of translating the brand's vision into marketing and execution, discussing the importance of creative briefs, tactical approaches, and clear strategy and execution to avoid gaps.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode