18min chapter

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How to Build an UNFORGETTABLE Personal Brand (Expert Panel)

Distribution First

CHAPTER

Authenticity in Personal Branding

This chapter explores the critical role of authenticity and individual values in building a personal brand, emphasizing meaningful connections over the pursuit of quick fame. The speakers discuss innovative strategies for content creation and engagement, cautioning against the misuse of AI and generic interactions that could undermine personal credibility. With a focus on genuine communication and the effective use of technology, this chapter provides insights into enhancing one’s brand on platforms like LinkedIn.

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