The new ad system could change the way people see and click on websites. It might also mean that you have more choices of different companies to work with for your ads. The complaint alleges a lack of innovation in digital ads, but who knows? Maybe we're going to see innovation about new formats or there's a better model for like a shoe ad that talks to me.
The Department of Justice wants Google to break up its advertising business. The Wall Street Journal’s Keach Hagey explains how the DOJ’s antitrust suit could reshape the internet.
This episode was produced by Amanda Lewellyn, edited and fact-checked by Matt Collette, engineered by Patrick Boyd with help from Efim Shapiro, and hosted by Noel King.
Transcript at vox.com/todayexplained
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