Introduction

Dr Melanie van Rooy is Head of Marketing at Clicks, South Africa’s leading pharmaceutical retailer.  

Its loyalty programme is Clicks ClubCard and is the oldest retail loyalty programme in South Africa.  

Not only is it 27 years old, but Clicks ClubCard is for the 4th time, the most used loyalty programme by South Africans, according to the Truth & BrandMapp annual Loyalty Whitepaper.

Dr Melanie talks through Clicks ClubCard’s heritage and how it remains relevant with a focus on simplicity, value, and convenience.  

The loyalty KPIs are impressive versus global standards.  

This is a solid case study of a loyalty programme delivered exceptionally well and remaining relevant over the test of time.

Hosted by Amanda Cromhout.

Show Notes:

1) Dr Melanie van Rooy

2) Clicks

3) Clicks ClubCard

4) Clicks ClubCard Magazine