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How to Make a Good Sale in a High Velocity Business
graham: Never count on making a good sale. Have the purchase price be so attractive that even a mediocre sale gives good results. He sells all of his gico stock in 19 52, early 19 52, for 15 thousand 200 an 59 dollars. But if he just held on to the damned thing, he would have made hundreds of times more money. It's a high cogs business, and it takes a long time. So sadly, tragically, by the next year, warren has succumbed to graham's exhortations here.